The activity, undertaken by the Surrey creative agency, took place next to London’s Canary Wharf tube station, centred around ‘The Land of Nod’ theme, highlighting how business passengers could enjoy a good night’s sleep on the airline’s overnight flights from London to New York with the flat bed seat.
This included floating ‘Z’ bubbles filling the sky, as the promotions team, dressed in pyjamas and dressing gowns, handed our flyers to passers-by which offered the chance to win two return BusinessFirst flights to New York, through the campaign website.
