In celebration of their enhanced relationship, oneworld alliance members American Airlines and British Airways are launching their first major joint promotion in the US for frequent flyers of both airlines, demonstrating their commitment to offer customers more opportunities to enjoy rewards across carriers. The Miles Millionaire Contest will help “Cure the Wanderlust” by offering four winners – two American Airlines AAdvantage Program members and two British Airways Executive Club members – the opportunity to receive 1 million frequent flyer miles each.
To qualify, American Airlines AAdvantage members or British Airways Executive Club members must register prior to travel and book a qualifying roundtrip transatlantic flight originating in the US on any purchased, published fare on American Airlines, British Airways or Iberia on or before Jun. 17, 2011 and complete travel on or before Jun. 30, 2011.
Once travel is completed, customers will receive a contest entry email where they will have the opportunity to submit an essay answering the question “If you were cured of the Wanderlust with 1 Million Miles, where would you go and what would you do there?” Entrants can then encourage their friends and family to vote for their essay online. A judging panel will then determine the four “millionaires” from the 60 entries with the most votes.
In addition, members of both programs will earn 20,000 bonus miles for booking and traveling on qualifying full fare roundtrip economy class ticket or higher on American Airlines, British Airways or Iberia during the promotional period.
American Airlines, British Airways and Iberia have launched their transatlantic joint business, giving customers access to a global network of over 400 destinations, more convenient connections and better scheduled travel times.
Simon Talling-Smith, British Airways’ Executive Vice President, Americas and chairman of the management committee for the joint business between American Airlines, British Airways and Iberia, said: “This promotion has been 14 years in the making and what an incredible opportunity it is!”
“For the four lucky winners it could mean vacations for a lifetime or a few trips around the world. We are so pleased to be able to partner with American Airlines and offer our customers something close to their heart – enough miles to make them a millionaire.”
“This is going to be a really fun promotion,” said Maya Leibman, President – AAdvantage Loyalty Program. “Members of these programs are crazy for miles and we’re eager to hear what they would do if they had a million of them. This promotion also highlights the benefits of our transatlantic joint business – the opportunity to earn and redeem miles regardless of which carrier the member chooses.”
