Wednesday, April 13, 2011

Delta New BusinessElite Seats

To promote the new lie-flat bed in its BusinessElite premium cabin, Delta Air Lines has unveiled an unusual installation at London Heathrow Airport, reports Campaign.

The new promotion will feature a white cube-like structure with glass windows. Inside the cube, a business class traveler will be sitting or lying in the upgraded BusinessElite seat, and passers-by can ask him questions about Delta premium service using an interactive touchscreen.

Delta brand ambassadors will also be on hand with information about the carrier's premium cabin, including profiles of the airline's award-winning wine selection and a menu crafted by a celebrity chef.